a community of partners

built on trust + shared purpose

our clients + collaborators

We partner with forward-thinking organizations across travel, tourism, and related industries to uncover opportunity amid complexity. Together, we turn data into connection—helping teams share insights more openly, collaborate more effectively, and make decisions with confidence. By blending intelligence, purpose, and human perspective, we create clarity that drives progress and sustainable growth.

  • "Esra’s extensive experience and professional demeanor make her an invaluable resource. Not only is she a trusted source of knowledge and insight, her personal interaction with clients is rare in this business.”

    — Rosa Lee Jude, Director, Wytheville Convention and Visitors Bureau

  • “Working with Esra was a joy. The ability to have a customized, one-off project, paired with an AI-enabled methodology, provided unparalleled insights. The level of detail uncovered was brilliant, and we look forward to using these insights to grow Orange further.”

    — Julie Perry, Director of Economic Development and Tourism, Visit Orange Virginia

  • “Esra employs a personal approach to working with data, technology, and industry partners. With her deep understanding of business, tourism, and technology, she translates complex concepts into actionable business intelligence. I highly recommend Esra.”

    — Rita McClenny, President & CEO, Virginia Tourism Corporation

  • “I have known and admired Esra for years, notably in her role as President of the Travel and Tourism Research Association. She is strategically minded, highly insightful, and goals-driven. A true professional!”

    — Dr Statia Elliot, Dean of Business, Yorkville University

a community of partners + collaborators built on trust and a shared purpose