collab
the future of travel.
A collaboration among Esra Calvert Consulting + Share More Stories + The Culturist Group + JMI.
What is the Future of Travel Collab?
The Future of Travel is a groundbreaking, AI-enabled insights partnership examining the evolving travel and tourism industry through an inclusive lens. It's designed to gain an understanding of the values, needs, and attitudes of today's diverse, multicultural, and underrepresented travelers.
Why This Study Matters to You?
Even in the age of AI and automation, many industries lack sufficient data to understand diverse consumers, representing the largest growth in the U.S. now and in the future. Collecting rich data to identify the commonalities and differences among multicultural travelers is needed to unlock growth. Because growth is available to brands willing to cultivate meaningful connections.
How This Study Can Help You?
The insights from this study offer data-driven support for your strategic planning. Whether you are reimagining your strategy, crafting new messaging, or designing experiences, this report will inform richer travel opportunities for consumers who value inclusive and multicultural connections.
Our Methodology
Participants share their personal stories and experiences, which we analyze using an AI-enabled methodology. This proprietary process delivers unprecedented depth and breadth of information, providing rich insights into the minds of travelers.
highlights from the Future of Travel report.
what is included in the report.
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The top four takeaways from the study, what they mean for the industry, and actionable steps for destinations and brands.
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Charts, data, and tools you can use to start creating your own future-proof strategies.
“I have known and admired Esra for years, notably in her role as President of the Travel and Tourism Research Association. She is strategically minded, highly insightful, and goals-driven.”
— Dr Statia Elliot, Dean of Business, Yorkville University