chief insights officer
data at the heart of decision-making
our philosophy.
Esra champions an integrated approach to business excellence, with data at the heart of your decision-making. Whether your focus is on business transformation, innovation, or refining daily practices, Esra’s method empowers you to make strategic choices that consider both immediate needs and future goals. We believe that business success and sustainable practices go hand-in-hand.
founder & chief insights officer
Esra excels in bridging the gap between business and technology, translating complex data into actionable strategies that drive business success.
a collaborative partner
Esra partners with organizations to help them discover their true North, guiding the transformation of decision-making and culture into nimble, data-driven practices.
a depth of knowledge
As a business professional with a deep understanding of business, marketing, and technology, she excels in bridging the gap between technology, analytics, and business strategy. Esra translates the complexities of technology and data into actionable business intelligence.
a love for travel
Beyond her professional endeavors, Esra loves to travel and dreams of making her own wine one day. She resides in Atlanta, Georgia, with her husband and their adorable Maltipoos, Gigi and Margaux.
After years of experience at a family company, a destination organization, a tech start-up, academia, and a data steward, Esra dedicates herself full-time to her passion for helping clients. Her role as the Chief Data Advisor for a tourism tech start-up ignited Esra’s passion for teaching travel and tourism companies how to harness their data and modernize their operations.
Esra is a visionary adept at identifying business opportunities through data usage and assembling the necessary pieces to enhance team capabilities. Throughout her career, she has developed an innovative method for conducting studies, utilizing AI to aggregate big, first- and second-party data, and identifying human interpretations of how consumers perceive brands.
As a lifelong learner, Esra is dedicated to advancing data-driven organizations by continuously expanding her expertise in tools and technology. She is an alumna of Harvard University’s Business Analytics Program, where she fine-tuned her AI and analytics expertise and completed her doctoral work in hospitality tourism management at Virginia Tech.
She actively shapes the industry as a member of the U.S. Travel Association, a board member of the Travel Industry Executive Women Network, and a former president of the International Board of Travel & Tourism Research Association. Esra is also a sought-after speaker at prominent industry events.
Esra is committed to deep collaboration and enjoys working with people to solve business problems. She is thrilled to be part of a team that transforms businesses.
founder & chief insights officer
Esra excels in bridging the gap between business and technology, translating complex data into actionable strategies that drive business success.
a collaborative partner
Esra partners with organizations to help them discover their true North, guiding the transformation of decision-making and culture into nimble, data-driven practices.
a depth of knowledge
As a business professional with a deep understanding of business, marketing, and technology, she excels in bridging the gap between technology, analytics, and business strategy. Esra translates the complexities of technology and data into actionable business intelligence.
a love for travel
Beyond her professional endeavors, Esra loves to travel and dreams of making her own wine one day. She resides in Atlanta, Georgia, with her husband and their adorable Maltipoos, Gigi and Margaux.
After years of experience at a family company, a destination organization, a tech start-up, academia, and a data steward, Esra dedicates herself full-time to her passion for helping clients. Her role as the Chief Data Advisor for a tourism tech start-up ignited Esra’s passion for teaching travel and tourism companies how to harness their data and modernize their operations.
Esra is a visionary adept at identifying business opportunities through data usage and assembling the necessary pieces to enhance team capabilities. Throughout her career, she has developed an innovative method for conducting studies, utilizing AI to aggregate big, first- and second-party data, and identifying human interpretations of how consumers perceive brands.
As a lifelong learner, Esra is dedicated to advancing data-driven organizations by continuously expanding her expertise in tools and technology. She is an alumna of Harvard University’s Business Analytics Program, where she fine-tuned her AI and analytics expertise and completed her doctoral work in hospitality tourism management at Virginia Tech.
She actively shapes the industry as a member of the U.S. Travel Association, a board member of the Travel Industry Executive Women Network, and a former president of the International Board of Travel & Tourism Research Association. Esra is also a sought-after speaker at prominent industry events.
Esra is committed to deep collaboration and enjoys working with people to solve business problems. She is thrilled to be part of a team that transforms businesses.
“Esra employs a personal approach to working with data, technology, and industry partners. With her deep understanding of business, tourism, and technology, she translates complex concepts into actionable business intelligence. I highly recommend Esra.”
— Rita McClenny, President & CEO, Virginia Tourism Corporation